Last updated: September 2026
This Privacy Policy explains how Austen Group Limited, trading as BirdSeed.co.uk ("we", "us", "our"), collects, uses and protects your personal information when you visit or shop with us at birdseed.co.uk.
Who We Are
Austen Group Limited is registered in England and Wales, company number 13894109, registered office Unit 5 Babdown Industrial Estate, Babdown, Tetbury, Gloucestershire, GL8 8YL. We are the data controller for personal information collected through this site.
What Information We Collect
- Contact details you give us when ordering or getting in touch — name, address, email, phone number.
- Order details — what you've bought, when, and the value of your order.
- Payment information, processed securely by our payment providers — we don't store full card details ourselves.
- Technical information such as your IP address, browser type and how you use our site, gathered via cookies (see our Cookies Policy).
How We Use Your Information
- To process and deliver your order, and deal with any customer service queries.
- To send you updates about your order, such as dispatch and tracking information.
- To send you marketing emails about offers and new products, but only if you've opted in — you can unsubscribe at any time using the link in any email we send.
- To improve our site and the products and service we offer.
- To meet our legal and regulatory obligations, for example around tax and accounting records.
Sharing Your Information
We share information with trusted third parties only where necessary to run our business — for example, couriers to deliver your order, and payment providers to process your payment. We don't sell your personal information to third parties for their own marketing purposes.
How Long We Keep Your Information
We keep order and account information for as long as necessary to fulfil the purposes we collected it for, including meeting legal, accounting or reporting requirements.
Your Rights
Under UK data protection law, you have the right to access, correct or delete your personal information, to object to or restrict certain processing, and to ask us to transfer your data. To exercise any of these rights, contact us at sales@birdseed.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) if you're unhappy with how we've handled your data.
Keeping Your Information Secure
We use industry-standard security measures, including SSL encryption at checkout, to protect your information. Our site is hosted on a PCI DSS-compliant e-commerce platform.
Changes to This Policy
We may update this policy from time to time; the latest version will always be available on this page.